Avis car rental agencies shine with DIBOND®metallics

Megamark, a recognized player in France and internationally in consultancy, creation, and deployment of design strategies, has partnered with the Avis Budget Group to launch a revolutionary new concept for their car rental agencies. At the heart of the “look and feel” concept are the metallic surfaces of DIBOND®metallics.

The DIBOND®metallics color series offers shop fitters & designers fresh creative options. The shimmering effect featured in the exclusive, high-gloss, surfaces in four coordinating colours, radiant yellow, sparkling red, sophisticated anthracite and glamorous silver-white, is impressive. DIBOND®metallics can create an appealing, experiential and luxurious environment.

In this project, Megamark has focused on rethinking the customer journey and commercial posture in a concept that is adaptable, modular, and scalable according to the location and purpose of the agency (airport, train station, city center). The architectural gesture and the "look and feel" of the agency reinforce the brand codes and create a lasting customer preference.

The new agency concept aims to enhance the customer experience by creating a modern, comfortable, and efficient environment. The brilliance and warmth of wood, combined with the unique and attractive red sparkling colour of the DIBOND®metallics panels, define the aesthetic. Megamark's designers have skillfully used the creative potential of DIBOND®metallics to create an attractive, premium universe that stands out and contributes to the perceived quality of the Avis agency.

The new design will be deployed in France and internationally. It started with Chessy TGV station, Nice and Heathrow will follow next.

 

Project: Shopdesign Avis Budget Group, Car Rental Station “Agence Gare Marne la Vallée-Chessy”
Material: DIBOND®metallics
Year: 2024
Location: Agence Gare Marne la Vallée-Chessy
© Images: Christopher Hibbert
© Design & Implementation: Megamark (www.megamark.fr)
LinkedIn: LinkedIn Megamark